SURE INTERNATIONAL
Your Everyday Essential
Tested, Trusted, Timeless.
sure. is more than a name, it's the answer every customer seeks when choosing a product that must work, must last, and must be worth the price. This brand doesn’t overpromise. It simply delivers, with confidence built over 20+ years.
Every question a consumer might ask, about durability, quality, utility, value, or support, is answered with one calm, unwavering word: sure.
Value that works.
Smart pricing without the compromises. Because quality shouldn't cost more than it's worth.
Built to last.
Tested performance, day after day. When you need it to work, it works.
Simply efficient.
User-friendly by design. Energy-smart features that make sense, not complications.
Style meets substance.
Good design doesn't have to break the bank. Form and function, balanced.
Trusted choice.
20+ years of reliability in the UAE market. Proven quality you can count on.
Explore Our Collections
Premium Home Appliances for Smart & Comfortable Living
Innovative, reliable home appliances designed for comfort, efficiency, and modern living in every home.
Refrigerators
Refrigerators
- Inverter Compressor
- Touch Control Panel
- Low Noise Operation
- Total No Frost
- LED Display on door
- High Efficiency
- Total Capacity: 673L/512L
- Fridge Capacity: 403L/308L
- Freezer Capacity: 270L/204L
Refrigerators
- Inverter Compressor
- Touch Control Panel
- Low Noise Operation
- Total No Frost
- LED Display on door
- High Efficiency
- Total Capacity: 520L/400L
- Fridge Capacity: 330L/220L
- Freezer Capacity: 190L/148L
Refrigerators
- Inverter Compressor
- Total No Frost
- Big Capacity
- Multi Air Flow
- Low Noise Operation
- High Efficiency
- Total Capacity: 403L/310L
- Fridge Capacity: 297L/229L
- Freezer Capacity: 106L/81L
Refrigerators
- Inverter Compressor
- Total No Frost
- Big Capacity
- Multi Air Flow
- Low Noise Operation
- High Efficiency
- Total Capacity: 715L/543L
- Fridge Capacity: 542L/416L
- Freezer Capacity: 173L/127L
Refrigerators
- Inverter Compressor
- Touch Control Panel
- Low Noise Operation
- Total No Frost
- LED Display on door
- High Efficiency
- Total Capacity : 606L466L
- Fridge Capacity : 488L/375L
- Freezer Capacity : 118L91L
Refrigerators
- Inverter Compressor
- Total No Frost
- Big Capacity
- Multi Air Flow
- Low Noise Operation
- High Efficiency
- Total Capacity: 420L/332L
- Fridge Capacity: 331L/254L
- Freezer Capacity: 100L/78L
Refrigerators
- Inverter Compressor
- Total No Frost
- Big Capacity
- Multi Air Flow
- Low Noise Operation
- High Efficiency
- Total Capacity: 315L/243L
- Fridge Capacity: 245L/188L
- Freezer Capacity: 70L/55L
Refrigerators
- On-Off Compressor
- Total No Frost
- Fridge Freezer
- Convertible High Efficiency
- Low Noise Operation
- Total Capacity: 205L/163L
- Fridge Capacity: 205L/163L
- Freezer Capacity: 205L/163L
Refrigerators
- Inverter Compressor
- Fridge Freezer Convertible
- LED Display on door
- Touch Control Panel
- Low Noise Operation
- Total Capacity: 625L/481L
- Freezer Capacity: 625L/481L
Refrigerators
- On-OFF Compressor
- DeFrost
- Big Capacity
- Low Noise Operation
- Total Capacity: 180L/132L
- Fridge Capacity: 135L/98L
- Freezer Capacity: 45L/34L
Refrigerators
- On-OFF Compressor
- DeFrost
- Big Capacity
- Low Noise Operation
- Total Capacity: 112L/85L
- Fridge Capacity: 112L/85L
- Freezer Capacity: /
Refrigerators
- On-OFF Compressor
- DeFrost
- Big Capacity
- Low Noise Operation
- Total Capacity: 117L/90L
- Fridge Capacity: 117L/90L
- Freezer Capacity: /
Freezers (Chest)
FREEZER
- On-OFF Compressor
- Low Noise Operation
- Lock & Key
- White Clean Interior
- Total Capacity: 125L/99L
- Freezer Capacity: 125L/99L
FREEZER
- On-OFF Compressor
- Low Noise Operation
- Lock & Key
- White Clean Interior
- Total Capacity: 186L/137L
- Freezer Capacity: 186L/137L
FREEZER
- On-OFF Compressor
- Low Noise Operation
- Lock & Key
- White Clean Interior
- Total Capacity: 255L/194L
- Freezer Capacity: 255L/194L
Commercial Refrigeration
COMMERCIAL REFRIGERATOR
- On-OFF Compressor
- Low Noise Operation
- Light box
- White liner
- Total Capacity: 475L/365L
- Fridge Capacity: 475L/365L
- Freezer Capacity: -
Air Conditioners
AIR CONDITIONER
- Inverter Rotary Compressor
- Golden Fin
- 4D air flow
- Auto restart
- Low Noise Operation
- Cooling Capacity: 18K/14.4K Btu/h
- Refrigerant Gas: R410A
- Climate Type: T3
AIR CONDITIONER
- Inverter Rotary Compressor
- Golden Fin
- 4D air flow
- Auto restart
- Low Noise Operation
- Cooling Capacity: 24K/18K Btu/h
- Refrigerant Gas: R410A
- Climate Type: T3
Washing Machines
WASHING MACHINE
- BLDC Inverter Motor
- LED Display
- 16 Programs
- High Efficiency Wash
- Wash Capacity: 7kg
- Drying Capacity: /
- Motor Speed: 1000 rpm
WASHING MACHINE
- BLDC Inverter Motor
- LED Display
- 16 Programs
- High Efficiency Wash
- Wash Capacity : 9kg
- Drying Capacity : /
- Motor Speed : 1400 rpm
WASHING MACHINE
- BLDC Inverter Motor
- LED Display
- 16 Programs
- Low Noise
- Wash Capacity : 8kg
- Drying Capacity : 5kg
- Motor Speed : 1400 rpm
WASHING MACHINE
- Durable Aluminium Motor
- 65L S.S Tub
- Power Cut Memory
- High Efficiency Wash
- Wash Capacity: 9kg
- Drying Capacity: /
- Motor Speed: 670-700 rpm
WASHING MACHINE
- Durable Aluminium Motor
- 92L S.S Tub
- LED Display
- Child Lock
- Low Noise High
- Efficiency Wash
- Wash Capacity: 14kg
- Drying Capacity: /
WASHING MACHINE
- Durable Aluminum Motor
- 101/89.5/84/64L water
- ABS Control Panel
- Strong PP Body
- Low Noise
- Wash Capacity: 16kg
- Drying Capacity: 7.5kg
- Motor Speed: 1300 rpm
WASHING MACHINE
- Durable Aluminium Motor
- 108/97.5/82.5/61.5L Water
- ABS Control Panel
- Strong PP Body
- Low Noise
- Wash Capacity: 12kg
- Drying Capacity: 5.5kg
- Motor Speed: 1300 rpm
WASHING MACHINE
- Durable Aluminium Motor
- 70/66/54/39L Water
- ABS Control Panel
- Strong PP Body
- Low Noise
- Wash Capacity: 8kg
- Drying Capacity: 5kg
- Motor Speed: 1300 rpm
Gas Cookers
Gas Cooker
- S.S430 Cooker Top and Front
- 2 Knobs Oven Control
- Tempered Glass Splash Back
- Thermostat Inside Oven
- Double Glazed Oven Door
- Hob: 4 Burners With Light Cast Iron Pan
- Oven Capacity: 64L
- Flame Failure Device: Yes
Gas Cooker
- S.S430 Cooker Top and Front
- 2 Knobs Oven Control
- Tempered Glass Splash Back
- Thermostat Inside Oven
- Double Glazed Oven Door
- Hob: 5 Burners With Light Cast Iron Pan
- Oven Capacity: 103L
- Flame Failure Device: Yes
Water Dispensers
WATER DISPENSERS
- Bottom Loading design
- Hot & Cold water dispensing
- Compact, modern look
- 2-Year Compressor Warranty
- Cooling Power: 100W (2.5L/hour)
- Heating Power: 420W (3L/hour)
WATER DISPENSERS
- Bottom Loading
- Stainless steel tanks(SUS304)
- High-efficiency cooling
- Double safety protection
- Cooling: 3L/hour (100W)
- Heating: 5L/hour (420W)
WATER DISPENSERS
WATER DISPENSERS
- High dispensing area (230mm)
- Spacious 35L storage cabinet
- Child Safety
- Lock Sleek, modern design
- Heating: 4L/hour (420W, ≥85°C)
- Cooling: 2L/hour (100W, ≤10°C)
WATER DISPENSERS
WATER DISPENSERS
- 3-stage Filtration (PP, UF, Carbon)
- Sensor Touch Control Panel
- Hot & Cold water
- UV Self-Cleaning
- Filter Change Reminder
- Heating: 5L/hour (420W)
- Cooling: 2L/hour (100W)
WATER DISPENSERS
- Hot, Cold & Crystal Ice
- 6kg/day ice-making capacity
- LED Touch Panel & Auto Ice
- Child Safety Lock
- Heating: 4L/hour (400W, ≥85°C)
- Cooling: 2L/hour (110W, ≤10°C)
- Tank: Hot 1L / Cold 1.7L
WATER DISPENSERS
- Compressor Cooling
- Hot & Cold-water dispensing With Child Lock
- Stainless steel hot & cold tanks (SUS304)
- Heating: ≥5L/hour (500W, ≥90°C)
- Cooling: 2L/hour (80W, 5–10°C)
- Tank Capacity: Hot 1L / Cold 3L
- Power Supply: 220–240V / 50–60Hz